Naked Finance: Business Finance Pure and Simple is a friendly, accessible, jargon-free guide that makes finance fun and interesting for ordinary humans_essential reading for all managers, not just the financial ones! Stripping the subject down to basics, Naked Finance provides a clear view of the three key skill sets necessary for all managers: know where you're going, understand what's going on around you and take control of where you're going. Naked Finance clears away all the technical issues surrounding financial management and lays bare the practical basics needed to make sound financial decisions. It shows how to identify financial objectives, outlines how to use financial information to understand a situation and create a plan to control costs, sales, profit, cash flow and long-term projects. Simply put, Naked Finance provides the skills necessary to manage a profitable business.